Creating products that generate more and more value for users

“Just another little screen. “If you had ‘feature x’, we would definitely buy it.

The life of a product builder is always guided by the present – and constant – feeling that the users should guide the product development. If they want it, we will do it.

Right? Wrong!

User requests serve to understand which real and everyday problems bother them – and need a solution; however, they are not even remotely what we should consider when implementing functionalities.

Some methodologies such as NPS (Net Promoter Score) or F4P (Fit For Purpose) can help you understand the strengths and weaknesses of your product, and are excellent starting points for new options and possibilities.

Our Discovery team is always on the lookout to understand how our clients can translate these needs into simple functionalities that do the job.

An indispensable tool in this context (even before developing final solutions) is the use of prototypes, which can help you validate possible options with the customers, without coding even a single line of code!

And you, how have you been making decisions about updates and new features in your product?

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